Ilse's weblog of random thoughts


How YouTube can (re)make an artist

The last weeks, there was a huge amount of posts on blogs all over the world about a wedding video, where the happy couple and the whole bridal party danced towards the audience to the beats of Chris Brown’s Forever. It turns out now that the couple forgot that, when posting such a thing on YouTube, they should have made sure they payed royalties. However, instead of taking down the video or suing the couple (who are probably still on their honeymoon, enjoying their global popularity), Brown’s record company opted on adding a link to buy the song on the YouTube page. It seems it was the best option, since it has put the song back into the charts, with a #4 on the iTunes singles chart and #3 on Amazon’s best selling MP3 list as a result.